Augmenting Advertising – Page 204 – Your Essential Companion to the Fastest Moving Industry in the World

For Enduring Credibility, Build Your Brand ‘Science-Up’

Posted on December 2, 2021 by Augmenting Advertising

There is a tangible reason that your product is able to outperform competition or offer customers an advantage. That’s why its essence is quantifiable, and you should ground in that scientific fact.

Tags: Culture

How to Adapt your Marketing for Supply Chain Holiday Chaos

Posted on December 1, 2021 by Augmenting Advertising

The current global supply chain is complicated and only getting messier as the holidays are near. Hopefully, some help will be on the way soon.

Tags: Data

The Challenges Facing Influencer Marketing Regulations

Posted on December 1, 2021 by Augmenting Advertising

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

Tags: Marketing

Stay Calm. There Is A New Path Forward

Posted on November 30, 2021 by Augmenting Advertising

The anxiety and fear are normal. But through the fog of uncertainty, there are many reasons to maintain calm and stay the course.

Tags: Marketing

How to Drive Conversions on Content Pages

Posted on November 30, 2021 by Augmenting Advertising

Getting everything from the information on the page, to the CTA right will ensure the work you do up to the point of decision really does pay off.

Tags: SMB

The Art and Science of Driving Growth in the Streaming Wars: Lessons from Croud and BritBox

Posted on November 29, 2021 by Augmenting Advertising

Data is the most powerful weapon available to brands in the streaming wars. Combining strong measurement with curiosity and creativity will allow these brands to compete in this hyper competitive environment.

Tags: Data Streaming

The Challenges Facing Influencer Marketing Regulations

Posted on November 29, 2021 by Augmenting Advertising

Although regulations for influencer marketing are still being defined, the industry would welcome more robust guidelines and is taking steps toward implementing this for the benefit of brands, audiences, and content creators.

Tags: Culture

Privacy: The Digital Transformation That Should Have Happened Yesterday

Posted on November 29, 2021 by Augmenting Advertising

Brands are mired in rules, but short of the tools required to automate and enforce privacy at scale.

Tags: Data

How Can Brands Use Black Friday as Part of Their Marketing Strategy?

Posted on November 26, 2021 by Augmenting Advertising

Black Friday is a crucial day in the retail calendar, and this year, sales are predicted to hit a record £9.1 billion. What was once a single shopping day is now a full weekend: Black Friday, Small Business Saturday and Cyber Monday all play a part in jump-starting the holiday shopping season. So how can…

Tags: Culture

Leveraging the Potential of Interactive Ads – A New Future for Advertising?

Posted on November 26, 2021 by Augmenting Advertising

By Gökçe Nur Oguz – CEO and Co-Founder of Playable Factory The mobile games industry has a long and successful track record of driving innovation in advertising. But with the multiple soft and full game launches that are characteristic to the space, along with frequent, high intensity A/B testing and product updates, it prompts the…

Tags: Marketing