Augmenting Advertising – Page 208 – Your Essential Companion to the Fastest Moving Industry in the World

Dark Marketing 101: What You Need to Know

Posted on November 11, 2021 by Augmenting Advertising

Dark marketing is a useful tool that allows brands to engage with consumers like never before, and will become substantially more important with the absence of third-party cookies.

Tags: Data

Unlocking the Superpowers of CTV Advertising

Posted on November 10, 2021 by Augmenting Advertising

Streaming TV has not only become the most popular form of TV entertainment for audiences, but it has also edged out the linear broadcast for the first time this year.

Tags: Data Streaming

Context Shapes Content

Posted on November 10, 2021 by Augmenting Advertising

Never before has the importance of context been clearer than over the past couple of years.

Tags: Media & Stories

Humanising B2B and Leading with Empathy

Posted on November 10, 2021 by Augmenting Advertising

B2B audiences are people, not robots. Do not treat them like machines.

Tags: Marketing

Now Playing: Superpowered Audio

Posted on November 10, 2021 by Augmenting Advertising

Audio enables today’s most powerful influencers and beloved brands to deliver compelling content and build deep, meaningful connections with listeners.

Tags: Culture

AW360 Q&A: OkayMedia’s First Female CEO Talks Championing New Wave of Media

Posted on November 9, 2021 by Augmenting Advertising

In the following Q&A, we chat with Isha Sesay, OkayMedia CEO and former CNN journalist, to get her thoughts on the rise of female leaders in media, emerging media trends that could make an impact in 2022 and more.

Tags: Marketing

Unique Data and Insights for Connecting with Year-End Jet-Setters

Posted on November 9, 2021 by Augmenting Advertising

Given the lingering impact of the pandemic on attitudes toward travel, it’s more important than ever that marketers be able to operate with scalpel precision in targeting their ad spend.

Tags: Data

5 Things Brands Can Learn from Neighborhood Data

Posted on November 9, 2021 by Augmenting Advertising

A recent Nextdoor survey found that 73% say neighbors are their most important community. This enthusiasm for the neighborhood extends to nearly every aspect of their lives, from how they’re socializing to which businesses they’re supporting.

Tags: Culture Data

Research Suggest Marketers Must Evolve The Men’s Fitness Category

Posted on November 8, 2021 by Augmenting Advertising

According to Scott Bower, Co-Founder of brand consultancy Current Forward, brands in the men’s wellness space need to do extensive research with consumers to truly understand their mindsets, motivations and emotions.

Tags: Culture

Get Creative With Email To Craft The Right Travel Messaging

Posted on November 8, 2021 by Augmenting Advertising

The pandemic created a variety of shifts for destination marketers. Drive markets increased, while fly markets went way down, then transitioned into a bumpy recovery.

Tags: Marketing