Augmenting Advertising – Page 214 – Your Essential Companion to the Fastest Moving Industry in the World

When Is It Okay to Use Famous Faces in Your Marketing Materials?

Posted on October 12, 2021 by Augmenting Advertising

Head of Shutterstock’s Rights and Clearance department, Corky Balch, discusses the legality of using famous faces for your next campaign.

Tags: Media & Stories

Goodbye Panels, Hello Households. The Future of TV Measurement is Here

Posted on October 12, 2021 by Augmenting Advertising

TV ads transacted on broad age and gender targets from panel-based ratings as the common currency will soon be in the rearview mirror. The journey is well under way to evolve the measurement currency to meet the needs of marketers and publishers.

Tags: Data

AWNewYork 2021: Lessons in Authentic DE&I: Thoughtfully Impacting Branding and Advertising, from the Inside, Out

Posted on October 11, 2021 by Augmenting Advertising

Join us as we explore how the LGBTQ+, Black and Latinx communities are represented by adland, as well as women and non-binary people all over the world.

Tags: Culture

Seasonal Targeting Requires Publishers’ Insight

Posted on October 11, 2021 by Augmenting Advertising

Behavioural insights will help marketers thrive this holiday season as shoppers stay online.

Tags: Culture

The Value Exchange: How Consumers and Brands Have Built Trust

Posted on October 8, 2021 by Augmenting Advertising

Most marketers are now considering best practices. While there are sure to be quite a few, they can all be rooted in a clear value exchange — by highlighting how data collection can improve overall experiences for consumers.

Tags: Data

How Publishers Can Get Smarter with Their Reader Prompts

Posted on October 8, 2021 by Augmenting Advertising

As the reality of a soon-to-be cookieless world sets in for publishers, all eyes are on the need to diversify revenue streams and forge deeper connections with readers through insights gleaned from first-party data.

Tags: Data

How Becoming a Customer-Centric Business Starts with Humanising Data

Posted on October 7, 2021 by Augmenting Advertising

While it’s probably difficult to imagine in today’s world – where anyone can whip up a business-destroying Twitter storm in seconds – listening to customers hasn’t always been the default.

Tags: Data

How Branding In Games Has Come Of Age

Posted on October 7, 2021 by Augmenting Advertising

The gaming industry now boasts three billion players globally with a value in excess of $175.8bn. Gamers are an older and more diverse demographic than often assumed.

Tags:

Marketing the Pet Food Renaissance

Posted on October 6, 2021 by Augmenting Advertising

If you’re a cat or a dog, what a time it is to be alive. A golden age of flavour. A pet food renaissance.

Tags: Marketing

The State of CX in 2021 – Why Technology and Strategy Reign Supreme

Posted on October 6, 2021 by Augmenting Advertising

No matter how much the world changes, the importance of serving your customers well will always be a top business priority. Yet how you achieve that goal must continually evolve.

Tags: Tech