Which colors work best on screen? How many people should you cast? The answers are as much about science as they are about art. By Bridget Johnston Shooting a brilliant video takes a fair amount of vision and instinct, no doubt. But, it can also take a lot of guesswork. How can you ever really know…
Tags: Media & Stories
Why the Future of B2B Must Be Guided by Emotion
[adbutler zone_id=”376258″] By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and marketing based solely on product details and features are coming to an end — and that’s a good thing. All too often in the past, communications throughout the B2B buying cycle have been largely product-centric and fact-based. And…
Tags: Marketing