Augmenting Advertising – Page 216 – Your Essential Companion to the Fastest Moving Industry in the World

Does Third-party Data Need a Rebrand?

Posted on September 30, 2021 by Augmenting Advertising

Third-party data, the product, is better than ever. It’s ethically sourced and privacy-compliant and will remain so even after cookies fall away.

Tags: Data

Inside Google Marketing: 3 Rules Driving Our Holiday Retail Strategy

Posted on September 28, 2021 by Augmenting Advertising

By Michelle Scruggs, Performance Media Lead at Google North America The holidays are a critical season for Google Media Lab. We’re the team that plans, buys, runs, and assesses media on behalf of Google’s brands. As head of performance media for North America within Media Lab, my team focuses on how to best position direct…

Tags: Culture

Amazon Gets The Whole Picture

Posted on September 28, 2021 by Augmenting Advertising

When the Amazon juggernaut rolls into a sector, market dominance is assured – it’s a question of when not if. Its latest venture? The trusty television set.

Tags: Marketing

WTF is Brand Governance And Why Is It Important?

Posted on September 28, 2021 by Augmenting Advertising

Brands are experiencing a dramatic increase in the complexity of their marketing mix as a result of digital transformation.

Tags: Marketing

Green Elbows: Nudging Consumers Towards Sustainable Behaviours

Posted on September 27, 2021 by Augmenting Advertising

Eco marketing is growing, by necessity, and with increasing urgency. But that doesn’t mean everyone buys into it.

Tags: Culture

How Audio Attribution Can Transform Multichannel Campaigns

Posted on September 27, 2021 by Augmenting Advertising

Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at long last, we can measure just how much.

Tags: Tech

How To Keep The Party Going In A Cookie-Free Future

Posted on September 24, 2021 by Augmenting Advertising

While we have never completely relied on third-party cookies – by offering Commercial Mix Modelling we don’t need them to measure effectiveness – we are indirectly affected.

Tags: Data

The Forgotten Enabler of Online Personalization & Identity: Direct Mail

Posted on September 24, 2021 by Augmenting Advertising

The modern age heavily features information overload, with constant competing demands for our attention and patronage.

Tags: Marketing

Why Every Company Should Target Hispanic Consumers (Starting Immediately)

Posted on September 23, 2021 by Augmenting Advertising

With its exploding population, growing spending power and youthful bent, the U.S. Hispanic population segment represents a lucrative opportunity for savvy marketers.

Tags: Culture

3 Strategies To Bring Your Audience And Advertisers Closer In A Cookie-Less World

Posted on September 23, 2021 by Augmenting Advertising

The ground is already shifting when it comes to cookies. During this transition period, I thought it might be helpful to share a bit about our approach to cookies (or the lack thereof).

Tags: Data