Augmenting Advertising – Page 219 – Your Essential Companion to the Fastest Moving Industry in the World

Push Notifications Help Publishers Deliver the Snackable Content that Drives Reader Engagement

Posted on September 8, 2021 by Augmenting Advertising

There’s been a tremendous amount of upheaval in the ad industry recently.

Tags: Data

Companies Everywhere Are Falling Behind With Video, and That’s a Problem.

Posted on September 8, 2021 by Augmenting Advertising

If you have not invested in creating a culture of video within your organization in a post-COVID world, you are literally losing ground to your competitors at this very moment.

Tags: Tech

Why It’s Time To Move From Brainstorming To Brainsteering

Posted on September 7, 2021 by Augmenting Advertising

Stimulating and creating a space – both physically, emotionally and intellectually – where ideas can be formed, new thinking can be encouraged, and product development can be shared and inspired is often easier said than done.

Tags: Culture

COVID Changed The Consumer Journey, But What’s Likely To Stick?

Posted on September 5, 2021 by Augmenting Advertising

The pandemic has reinforced what brands and retailers should continue to focus on: enabling people to shop when they want, how they want, and where they want, all the while providing a pleasant and frictionless experience.

Tags: Marketing

How Outdoor Advertising Has Evolved While We’ve Been Indoors

Posted on September 2, 2021 by Augmenting Advertising

After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces.

Tags: Media & Stories

What’s Next for Connected TV Measurement

Posted on September 2, 2021 by Augmenting Advertising

It shouldn’t come as a surprise then to see that 60% of marketers are shifting ad spend from linear to streaming TV platforms.

Tags: Data

The New Era of Data-Driven Creative

Posted on September 1, 2021 by Augmenting Advertising

It seems obvious that performance marketing and creative teams should work together but most agencies and brands have created silos within marketing to decentralize their operations between creative, media buying and performance marketing.

Tags: Data

To Embrace All Multicultural Markets, Companies Must Become Multicultural

Posted on September 1, 2021 by Augmenting Advertising

As marketers consider their internal and external practices where thoughtful DEI is concerned, I think the advertising industry might be ripe for change within its oldest institutions.

Tags: Culture