Augmenting Advertising – Page 22 – Your Essential Companion to the Fastest Moving Industry in the World

Travel Industry is Making Improvements That will Encourage Adults 50+ to Travel More in 2025

Posted on March 6, 2025 by Augmenting Advertising

Better technology and new ways of approaching travel by industry leaders are driving changes that will lead to even greater spending by older adults.

Tags: Travel

Unleashing the Power of Storytelling Through Music: How Brands Can Leverage Television for Maximum Impact

Posted on March 5, 2025 by Augmenting Advertising

Recognizable songs can be powerful, but the key lies in cultural and emotional relevance, not just name recognition.

Tags: Streaming

How AI Is Empowering Premium Publishers to Unleash Hyper-Relevance and Drive ROI

Posted on March 5, 2025 by Augmenting Advertising

Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.

Tags: AI

How Marketers Can Do Retail Media Right in 2025

Posted on March 4, 2025 by Augmenting Advertising

From our own experience and through exploration with our agency and brand partners, here’s our recommended approach to navigate these murky waters.

Tags: Retail

With Gaming, Social Media, and E-Commerce Blending Together, What New Opportunities Does This Open up for Advertisers?

Posted on March 4, 2025 by Augmenting Advertising

Advertising Week Q&A – Ben Cicchetti, SVP Marketing & Communications, InfoSum

Tags:

The Rise of Telco-Verified IDs in Boosting Publisher Revenue

Posted on March 3, 2025 by Augmenting Advertising

Those who act swiftly to integrate this technology will find themselves well-positioned to capitalise on the benefits and put in place a strong foundation for sustainable growth.

Tags: Data

Chaos and Creativity: Preserving the Unexpected in this New Age of Automation

Posted on March 3, 2025 by Augmenting Advertising

Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.

Tags: AI

Is Kindness Always a Cost? What the Dismantling of USAID Programs Reveals about the ROI of Good

Posted on March 3, 2025 by Augmenting Advertising

For the companies who are truly invested in the future, this is a defining moment. In a world where staying neutral is the new normal, conviction has become the ultimate currency.

Tags: Culture

Three Branding Imperatives as Honda and Nissan Navigate the Road Ahead

Posted on February 28, 2025 by Augmenting Advertising

To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.

Tags: AI

Looking Back to Look Forward: How Brands Can Leverage Nostalgia in 2025

Posted on February 28, 2025 by Augmenting Advertising

By identifying the core memories that their customers want to ignite, and by bringing them into the modern age with a fresh and relevant take, brands can evoke the positive emotions that come flooding back when reminiscing about simpler and fondly remembered times from our childhood.

Tags: Marketing