Augmenting Advertising – Page 226 – Your Essential Companion to the Fastest Moving Industry in the World

Playing Catch-Up: The Evolution Of Pharma Marketing

Posted on July 21, 2021 by Augmenting Advertising

Pharmaceutical marketing – it’s a bit odd, isn’t it? Almost impossible to categorize in the traditional marketing sense. Is it B2B? Yes, in some markets, but not in most. Is it B2C? Yes!

Tags: Culture

How to Calculate the Real Benefits of ROI

Posted on July 20, 2021 by Augmenting Advertising

There’s a healthy number of ROI opportunities within the payment automation sphere, and it’s relatively easy to estimate for any given organization by doing a payment analysis.

Tags: Data

How Communication is Key for Businesses Lagging Behind in Digital Transformation

Posted on July 20, 2021 by Augmenting Advertising

Digital transformation means different things to different businesses. Some industries have rapidly changed beyond recognition; others have struggled to do more than make incremental improvements to the way they’ve always done things.

Tags: Culture

Institutionalizing Company Culture: 3 Tips for Today’s Business Leaders

Posted on July 19, 2021 by Augmenting Advertising

As we look to the flexible future of work, the questions that are frequently asked are – ‘will businesses continue to let their employees work from anywhere? What does flexibility mean when it comes to employee work/life balance, post-pandemic?

Tags: Culture

How Can Small Ad Tech Companies Differentiate Themselves in a World of Consolidation?

Posted on July 19, 2021 by Augmenting Advertising

Over the last year, and catapulted by the pandemic, mergers and acquisitions of ad tech companies have been dominating the ad tech industry.

Tags: Tech

CTV Completes the Puzzle for Cross-Channel Marketing Campaigns

Posted on July 19, 2021 by Augmenting Advertising

The average UK home now uses 10.3 internet-enabled devices. With an excess of channels to choose from, audiences are no longer fully reachable via one platform. To keep up with consumption habits, marketers need omnichannel solutions that connect with their core customers as they move between touchpoints.

Tags: Streaming Tech

Dive Deeper Into Digital And Offline Experiences With Decisioning

Posted on July 16, 2021 by Augmenting Advertising

Delivering the best customer experience, both online and off, is vitally important for driving business, but the environment is changing quickly.

Tags: Data

The Ultimate Strategy Guide on Creating a Killer Content Marketing

Posted on July 16, 2021 by Augmenting Advertising

The ultimate strategy guide is that which helps you develop a marketing technique that’s guaranteed to convert always – even without having to pay any top content marketing agency.

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It’s Time Brands Became Intelligent About Consumer Intelligence

Posted on July 15, 2021 by Augmenting Advertising

It was only last week that the world learned the private information of employees and customers of McDonald’s had been stolen, in yet another example of cybercriminals infiltrating high-profile global companies.

Tags: Marketing

CTV & OTT Advertising Guide: 5 Big Challenges Solved

Posted on July 15, 2021 by Augmenting Advertising

A decade ago, a cable television subscription was your ticket to news, entertainment, sports, and the shows everyone was talking about. Now, cable is just one of many ways that consumers can access video content thanks to the rise of connected TV.

Tags: Tech