Augmenting Advertising – Page 23 – Your Essential Companion to the Fastest Moving Industry in the World

Duo, Duolingo’s Owl Mascot, Has Risen — And Admits To Faking His Own Death

Posted on February 27, 2025 by Augmenting Advertising

PopIcon had been closely following the story of the iconic bird’s demise which turned out to be, as we suspected, just a marketing stunt.

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Somewhere, Beyond the Screen: Effective Routes to Brand Awareness in the Film and Streaming Space

Posted on February 27, 2025 by Augmenting Advertising

With UK box office revenue totalling £979 million in 2024 and strong prospects for 2025 across both cinema and VOD streaming, the industry presents a wealth of opportunities for brands.

Tags: Marketing

Bookable Chaos: What Marketers Can Learn from White Lotus’ Embrace of Luxury Travel Gone Wrong

Posted on February 27, 2025 by Augmenting Advertising

Embrace imperfection, craft better stories, and watch audiences book the ride. Travelers aren’t looking for perfect vacations. They’re looking for unforgettable ones.

Tags: Travel

Simplifying the Supply Chain through SSP 2.0

Posted on February 26, 2025 by Augmenting Advertising

Modern-day SSPs are significantly enhancing the performance of DSPs, elevating their effectiveness in the advertising ecosystem. The collaboration between SSPs and DSPs is proving to be a game changer in maximizing the impact of digital marketing strategies.

Tags: Tech

The Link Between Accuracy in Advertising and Business Resilience

Posted on February 26, 2025 by Augmenting Advertising

Precision in advertising lays the foundation for lasting business success by enhancing customer engagement and sharpening financial planning.

Tags: Data

The Serta Counting Sheep Are 25! Here’s How They’ll Celebrate This Milestone Birthday

Posted on February 25, 2025 by Augmenting Advertising

Bedtime just isn’t the same without the Serta Counting Sheep. America’s favorite flock of sheep celebrates their milestone 25th birthday in 2025.

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Winning Beyond the Big Game: 3 Reasons to Extend Your Ad Strategy to Gaming

Posted on February 25, 2025 by Augmenting Advertising

The question isn’t whether brands should invest in gaming, it’s whether they can afford not to.

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Breaking Records, but Not Barriers: Female Musicians Still Need Brands’ Support to Thrive

Posted on February 25, 2025 by Augmenting Advertising

It’s time we all stepped up to create more pathways and authentic advertising. How will your brand drop the needle on diversity in 2025?

Tags: Marketing

AI’s Role in the Next Era of Energy Marketing

Posted on February 24, 2025 by Augmenting Advertising

Energy CMOs who embrace AI today will redefine customer relationships, optimize marketing efficiency, and build trust in an increasingly complex landscape. The ones who lead this shift won’t just see better marketing results — they’ll help shape the future of the energy industry itself.

Tags: AI

Elevating Marketing Through Customer Success

Posted on February 24, 2025 by Augmenting Advertising

Customer success is your most valuable player. But it’s not just about playing the game; it’s about being prepared to change it, lead it, and redefine what success means repeatedly.

Tags: Marketing