Augmenting Advertising

Nicola Sturgeon is probably rubbing her hands together in glee right now. She’s pumped up, ready to take on Westminster with what she will no doubt argue is a renewed mandate for a second referendum.

Another year brings another year of new products. Once upon a time, queuing for the newest game console or camping outside a retail store for a pair of celebrity designer trainers was an unusual event.

Global competition is fierce. And, for new businesses, it can be intimidating. Whether your business succeeds or fails comes down to profitability (the amount of money remaining after all business expenses are paid). That’s the only way to build a sustainable business.