Augmenting Advertising – Page 244 – Your Essential Companion to the Fastest Moving Industry in the World

Lessons from President Biden: The Ultimate Legacy Brand

Posted on April 23, 2021 by Augmenting Advertising

Athletes, musicians, influencers, even business people of different stripes have curated their images in such ways that their successes can be viewed through the lens of successful marketing.

Tags: Marketing

7 Video Marketing Stats Every Marketer Needs to Know in 2021

Posted on April 22, 2021 by Augmenting Advertising

In this piece, we’ll take a look at some of the latest statistics on video marketing for 2021. By the end, you’ll hopefully see all that video can do for your business.

Tags: Marketing

How Brands Can Show That They Understand Their Target Audience

Posted on April 22, 2021 by Augmenting Advertising

It’s a crucial part of operating any business that you understand your target audience. They’re the people that will keep coming back, offering avenues for free promotion and reassurance your products and services are appealing.

Tags: Marketing

The Battle for Data is Over. Everyone Wins with Zero-Party Data (ZPD)

Posted on April 21, 2021 by Augmenting Advertising

Consumer data is the latest battleground for companies to win dominance over their competition. They are clamoring to build honeypots of data that can be leveraged for their own benefit and purposes.

Tags: Data

To Work, Health Passports Need Highly Coordinated Verification and Authentication

Posted on April 21, 2021 by Augmenting Advertising

McKinsey estimates that in the US, the pandemic is likely to be influential in our lives until at least Q3 or Q4 2021, which means we have at least 6 months where our proof of health matters significantly to our ability to move freely.

Tags: Culture

A Deliberate Oversimplification of Audience Targeting without Cookies

Posted on April 20, 2021 by Augmenting Advertising

Paradigm shifts are hard. When you’re used to doing something a certain way, realizing that you can do it in a completely different way (and get similar results) is really hard to grasp.

Tags: Data

How Embracing Social Listening Can Optimize the Customer Experience

Posted on April 20, 2021 by Augmenting Advertising

The events of last year forced many retail companies to reevaluate their messaging, planned social content, and even the diversity of their boardrooms.

Tags: Data

An Evolving View on Context Will Shape the Data Markets of the Future

Posted on April 19, 2021 by Augmenting Advertising

Modern advertising is a data-driven practice. So as new regulations and browser policies take hold, many fear a coming data crunch.

Tags: Data

No “Off Season” for Political Out of Home Ads

Posted on April 19, 2021 by Augmenting Advertising

When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform: billboards.

Tags: Media & Stories

Ad Pod And Its Friends: Delivering The Best CTV Ad Experiences

Posted on April 16, 2021 by Augmenting Advertising

Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.

Tags: Tech