Augmenting Advertising – Page 246 – Your Essential Companion to the Fastest Moving Industry in the World

Why Your Creative Approach Won’t Work in the “Next Normal”

Posted on April 9, 2021 by Augmenting Advertising

With the success of mass vaccination programs, the end of the pandemic feels more insight than ever before—and the return of in-person public life seems imminent.

Tags: Culture

With Google Shunning IDs, Companies Turn to Data Collaboration

Posted on April 9, 2021 by Augmenting Advertising

In a move that slaps several large DSPs and data management companies in the face, Google is making it clear that on their properties, people can only be targeted in aggregate.

Tags: Data

Five Tips to Make Your Next Virtual Company Event A Success

Posted on April 9, 2021 by Augmenting Advertising

While there is still much uncertainty, how can businesses unaccustomed to virtual-only events ensure that those planned for 2021 will go off without a hitch?

Tags: Culture

How Our Industry Can Sell Better By Looking At The Software Sector

Posted on April 8, 2021 by Augmenting Advertising

John McMahon, Cedric Pech, Jeremy Duggan. Familiar? Probably not. But they are the rock stars of selling in fast-paced software unicorns; businesses such as BladeLogic, BMC, Ariba, Parametric Technology Corporation (PTC),

Tags: Tech

Managing For Diversity on a Global Engineering Team Across Time Zones

Posted on April 8, 2021 by Augmenting Advertising

Engineers knit together to create highly orchestrated agile teams, meeting together for daily standups, code review and collaborations, all of which must be approached differently in a remote setting.

Tags: Culture

Driving Engagement Through Creative UGC Campaigns

Posted on April 7, 2021 by Augmenting Advertising

It’s not news to anyone in advertising that user-generated content (UGC) can be harnessed to develop effective ad creative.

Tags: Data

Advertisers, Do You Know Where Your Audiences Come From?

Posted on April 7, 2021 by Augmenting Advertising

The looming end of the third-party cookie has pitched the marketing industry into crisis mode. Advertisers and agencies are well aware that the data they collect and the third-party audiences they rely on will change in the near future.

Tags: Data

Why Data Maturity Is More Puzzling Than You Think

Posted on April 6, 2021 by Augmenting Advertising

The pandemic has proved a major catalyst for boosting data capability, but one misconception is still holding back progress: the belief that data maturity follows a linear path.

Tags: Data

Embracing the Change that a Changed World Demands

Posted on April 6, 2021 by Augmenting Advertising

Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.

Tags: Media & Stories

UK Supermarkets Must Stay Agile and Adaptable With Audio Advertising

Posted on April 5, 2021 by Augmenting Advertising

The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers.

Tags: Marketing