Augmenting Advertising – Page 250 – Your Essential Companion to the Fastest Moving Industry in the World

We’re Still in the Early Innings of Advertising on Amazon

Posted on March 12, 2021 by Augmenting Advertising

While Google and Facebook’s dominance has long seemed insurmountable, the past two years have seen the rise of a third major online advertising player.

Tags: Marketing

All You Need to Know About Building a Powerful Brand Identity

Posted on March 12, 2021 by Augmenting Advertising

Branding is the way a business owner communicates his or her business’ identity to customers. It’s beyond what you sell; it’s your mission, company values, aesthetic, and tone of voice. It’s essentially how customers emotionally experience your company.

Tags: Marketing

The Pandemic, One Year Later: 5 Takeaways on Shifting Consumer Sentiments

Posted on March 11, 2021 by Augmenting Advertising

The past 12 months have been a personal and professional rollercoaster for all Americans, and brands have been doing their best to ride the ups and downs with them.

Tags: Culture

Omnichannel Creative: Q&A with handsome COO Jennifer Allen

Posted on March 11, 2021 by Augmenting Advertising

We sat down with Jennifer Allen, COO of handsome, to discuss the rise of digital creative during COVID, the dangers of ‘too much’ digital, and the present and future of omnichannel.

Tags: Media & Stories

Brand Suitability In Video Means Going Beyond The Basics

Posted on March 11, 2021 by Augmenting Advertising

Video, by its nature, is highly subjective. Ten people might watch the same video and have varying perceptions of what it is about, which makes it hard to ensure safety and resonance at scale.

Tags: Tech

The Economics of Marketplace Ad Monetization

Posted on March 10, 2021 by Augmenting Advertising

When considering the ways marketplaces can generate revenue, there are three basic options available to operators: subscription fees for membership (for buyers or sellers, or both), transaction fees (charged to buyers or sellers, or both), or advertising/media fees.

Tags: Data

5 Ways Your Brand Can Champion Diversity, Equity, and Inclusion Beyond Black History Month

Posted on March 10, 2021 by Augmenting Advertising

With such a fine line between authenticity and performative activism, how can we help ensure brands approach these important conversations in a way that moves the needle forward, not only for business success but for the progression of the movement?

Tags: Culture

Build Your Communications Strategy Around the Customer Journey

Posted on March 9, 2021 by Augmenting Advertising

Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers that demonstrated empathy, clients started asking a lot larger purpose-related, brand strategy-type questions.

Tags: Media & Stories

Amazon’s Goal Isn’t to be the World’s Biggest Store

Posted on March 9, 2021 by Augmenting Advertising

The parochial view of Amazon is they’re a high-volume store that struggles with thin profit margins. Water cooler stock experts marvel at its high stock price and crow about its measly profits. Here’s some free advice: don’t listen to the arm-chair experts.

Tags: Marketing

Six Ways Marketers Can Use Segmentation to Improve ROI

Posted on March 8, 2021 by Augmenting Advertising

In marketing, the more precisely you can define your audience, the more accurately you can predict whether that audience contains your best prospects – and the more quickly you can use that knowledge to find and convert more customers. And one key tool that helps you do that is segmentation.

Tags: Data