Augmenting Advertising – Page 252 – Your Essential Companion to the Fastest Moving Industry in the World

What Happens Post-Cookie?

Posted on March 2, 2021 by Augmenting Advertising

Since Google announced the phase-out of the third-party tracking cookie last year, the digital ad industry has been scrambling to prepare for a change in how business is done.

Tags: Data

3 Ways Beauty Brands Can Stay Ahead In The Race For Virtual Engagement

Posted on March 1, 2021 by Augmenting Advertising

Amanda Glasgow, creative director EMEA at digital consultancy Appnovation, explores the digital tactics that beauty brands need to stand out in a cutthroat sphere.

Tags: Media & Stories

Video, Meet the New Audio Star: Clubhouse

Posted on March 1, 2021 by Augmenting Advertising

Clubhouse, a new invite-only “drop-in audio chat” app available on iOS, is gaining momentum. Launched in March 2020, Clubhouse is the latest platform making brand marketers take notice of the power of audio as a communication channel.

Tags: Culture

How To Make Sure Your CTV Inventory Is In The Right Hands

Posted on March 1, 2021 by Augmenting Advertising

Despite relations between advertisers and publishers having their moments, both parties go above and beyond in their troubleshooting techniques to make them work.

Tags: Data

3 Ways to Adopt the New “Always On” Approach to Cultural Marketing

Posted on February 26, 2021 by Augmenting Advertising

It’s Black History Month and the traditional time for brands to roll out their marketing efforts and key into the demographic around this space.

Tags: Culture

How Publishers Can Diversify Revenue with Identity and a Digital Mindset

Posted on February 26, 2021 by Augmenting Advertising

It’s no secret that third-party cookies are going away. We read headlines daily about the approaching cookie-apocalypse.

Tags: Data

Will Human Craft Make a Comeback in the Post-Cookie Era&quest

Posted on February 26, 2021 by Augmenting Advertising

2021 on paper is daunting. But could 2021 be the year of rebirth? Q1 will bring Apple’s diminishment of IDFA. We’re also wrestling with the best way to soften the impact of Google’s 2022 third-party cookie deprecation on Chrome.

Tags: Data

Ecommerce Marketing Strategies for Growth in 2021

Posted on February 25, 2021 by Augmenting Advertising

Marketing is an area of your business where you should never be satisfied with current results. There are virtually always new angles, methods, and trends you can implement to get the most out of your advertising spend.

Tags: Data

5 Overlooked Realities of True Omnichannel Success

Posted on February 25, 2021 by Augmenting Advertising

Today more than ever, organizations need to put their customers at the center of their marketing programs and build plans based on a deep understanding of where and how they can deliver the most value.

Tags: Culture

2021: The Year Of The Independent Agency

Posted on February 24, 2021 by Augmenting Advertising

Agencies of all shapes and sizes were disrupted as the pandemic plunged our industry into the unpredicted territory. And while the experience has been humbling for us all, I’d argue it has gone a long way to showcase the strengths of the independent agency model and how they work with their partners.

Tags: Marketing