Perhaps we were too hasty to make declarations that 2025 is the year of the brand mascot. Or were we?
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From Signals to Breakthroughs: A Timeline of Digital Advertising Privacy Shifts
How to Chart a Path for Growth Amidst The Crisis in Publishing
Grimace and Uncle O’Grimacey Reunite to Announce the Return of McDonald’s Shamrock Shake
Who better to announce the return of McDonald’s menu fan favorite Shamrock Shake than two beloved McDonaldland icons? On February 4, Uncle O’Grimacey, Grimace’s Irish uncle, reunited for the first time in decades with his nephew.
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Adidas Star Erica Wheeler Continues to Drive Basketball Culture With Her New Show ‘Easy Buckets’ on PlayersTV
For advertisers, the message is clear: If you’re looking for a partner who embodies authenticity, cultural influence, and brand loyalty, Erica Wheeler is the athlete to watch.
Tags: Entertainment
See Every Brand Mascot Coming To Super Bowl LIX
If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back.
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Let’s Say It: 2025 Will Be the Year of In-Store Retail Media
Safe Havens in Turbulent Times
How brands respond to the latest changes taking place on Meta’s platforms remains to be seen. But advertisers do have options, and this is a moment for them to rethink their approach to blocklists and banned words and take a fresh approach to their online advertising budgets and the role of news sites in their advertising mix.
Tags: Marketing
Unlock Growth Opportunities with Anti-PR Tactics in the Post-Chrome Advertising Landscape
Chrome has long been a linchpin in campaign creation, audience targeting, and performance analysis, offering seamless integration with Google’s vast ecosystem. Its sale could fragment this unified environment, forcing those in the advertising industry to rethink how they approach everything from data collection to media buying.
Tags: Marketing