Augmenting Advertising – Page 260 – Your Essential Companion to the Fastest Moving Industry in the World

There’s No Going Back to Normal (But That’s a Good Thing)

Posted on January 6, 2021 by Augmenting Advertising

I’d like to take you back to about ten years ago—when advertising was still “easy,” and you asked your agency to create a TVC. Both production and media budgets were solid.

Tags: Marketing

The TV Ecosystem Cannot Support the Supply Chain Economics of the Open-Web DSP

Posted on January 6, 2021 by Augmenting Advertising

With every new phase of the TV landscape’s evolution over the past decade, traditional capabilities have fallen closer in line with digital media.

Tags: Tech

How the “New Normal” Should Influence Your 2021 Media Mix

Posted on January 5, 2021 by Augmenting Advertising

Going into 2021, if you’re not considering modifications to the media strategy you laid out a year ago, you’re likely neglecting new opportunities.

Tags: Media & Stories

Unlock Online Potential with the Power of Strategic Video Content

Posted on January 5, 2021 by Augmenting Advertising

If you lead a modern business, you know that your online presence is a crucial component of your financial success.

Tags: Media & Stories

Yellow & Gray: What the PANTONE Colors of the Year Say About Our 2021 Outlook

Posted on January 4, 2021 by Augmenting Advertising

A few weeks ago, Pantone announced the 2021 colors of the year. Yellow and Gray. Two colors that in ordinary times are fine, not striking.

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Zero-Party Data Strategies Fuel Personalization in 2021

Posted on January 4, 2021 by Augmenting Advertising

25% of CMOs will adopt zero-party data strategies in 2021. Why? Because they have to.

Tags: Data

Collaboration is the Only way to Avoid Competing with your Friends

Posted on December 28, 2020 by Augmenting Advertising

Collaboration comes in many forms and for the purposes of this discussion, we are going to focus on the benefits of collaborative marketing.

Tags: Culture

Marketing Data in 2021: The New Pandemic-Era Best Practices

Posted on December 23, 2020 by Augmenting Advertising

Companies across industries might be prone to disruption in the coming year, but the wheels will keep turning.

Tags: Data

The Sustainability Agenda Drives Innovation

Posted on December 22, 2020 by Augmenting Advertising

These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others.

Tags: Marketing

A Digital CES Means Big Opportunity For Bold, Innovative Brands

Posted on December 22, 2020 by Augmenting Advertising

If there was ever an event that can benefit from using an all-digital format to make significant leaps forward, it’s CES. And there is no doubt that the best practices from CES 2021 will shape what the event will look like for years to come.

Tags: Tech