Our recent research revealed that 84% of consumers surveyed in the US and UK think their behaviours and habits have already changed for the foreseeable in the light of COVID-19, and these changes go beyond online shopping habits.
Tags: Culture
How Gen Z is Sick of ‘It’, Yet Making Things Happen
Heightened Uncertainty May Bring On Ad Tech’s Golden Age
Blockchain Technology Is Entering the World of Gaming
How Advertising Click-Fraud has Become the New ‘Gig-Economy’
7 Social Media KPIs You Should Be Tracking In 2021
According to financeonline.com, the number of social media users is expected to increase to more than 4 billion by 2021. As social media continues to play a role in many companies’ digital marketing campaigns, here are seven crucial KPIs to look-out for in 2021.
Tags: Media & Stories
Tis the (new) Season: A Different Holiday Paradigm
Vote Your Ossoff: Political Humor After a Long Election Year
After a multi-billion-dollar avalanche of political attack ads — so off-putting that some voters turned off their TVs — a glimpse of humor appears in the Georgia runoff election.
Tags: Media & Stories
How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands
As Americans firm and flip (and again firm) up their holiday plans, both in terms of activities at home and potential travel over holiday vacations, they’re doing so based on their personal perceptions of the virus and the threat it poses to their families and communities right now.
Tags: Data
Three Ways Brands Can Use Empathy To Become Part Of The Evolving Gender Story
Helen Rose, head of insight and analytics at independent media agency the7stars, explores the role of empathy in driving gender awareness – for next-level brand campaigning.
Tags: Media & Stories