Augmenting Advertising – Page 27 – Your Essential Companion to the Fastest Moving Industry in the World

How AI, Budget Pressures and Purpose Are Shaping the Future of Advertising

Posted on January 28, 2025 by Augmenting Advertising

The future of advertising lies in embracing technology without losing the human element, finding creativity within constraints, and combining precision and empathy.

Tags: AI

Programmatic Media Curation: A Path to Quality and Control?

Posted on January 28, 2025 by Augmenting Advertising

The path to successful implementation requires thoughtful planning and consistent optimisation, but the rewards are clear: organisations that embrace curation’s strategic potential will be better positioned to deliver privacy-compliant, highly targeted campaigns that drive measurable business results.

Tags: Tech

Confidence and Connection: The Keys to Brand Success This Year

Posted on January 28, 2025 by Augmenting Advertising

As we look to the future, the path forward is clear: focus on the customer, adapt with purpose, and create value that resonates in a rapidly changing world.

Tags: Marketing

How in-House Advertising Teams Can Make the Most Telco Insights

Posted on January 28, 2025 by Augmenting Advertising

With any in-house advertising planning models, the platform approach to integrating and utilising data is critical. Key to success will be finding a platform with the coverage required to ensure accurate campaign planning and the cost points needed for the business case to stack up.

Tags: Data

Driving Consistent Data Standards Across Global Enterprises

Posted on January 28, 2025 by Augmenting Advertising

By addressing the people side of change, organizations can increase the likelihood of successful implementation and achieve their data management goals.

Tags: Data

2025 Trends: AI’s Rise, Privacy’s Reign, and the Next Wave of Advertising

Posted on January 28, 2025 by Augmenting Advertising

As 2024 draws to a close, it’s always instructive to pause and think about what the next year might hold. Here’s my take on what we can expect to see in 2025.

Tags: Tech

The “RFK Factor” Risk to Brand Equity

Posted on January 28, 2025 by Augmenting Advertising

There is no time to waste to manage the potential risk of the “RFK factor”. The time to prepare for this C-Suite level risk is now.

Tags: AI

What 2024 Taught Us About CTV Advertising

Posted on January 28, 2025 by Augmenting Advertising

The lessons of 2024 highlight the importance of agility, innovation, and a consumer-first approach. For those who can adapt, the rewards will be significant. For those who can’t, the streaming wars will leave little room for complacency.

Tags: Streaming

Media Buyers Can Drive Incremental Performance with a Focus on Creative

Posted on January 28, 2025 by Augmenting Advertising

When creative and media teams have a collaborative relationship built on testing innovations and measuring lifts in performance, they can create a positive flywheel that powers higher performance now and in the future.

Tags: Marketing