Augmenting Advertising – Page 30 – Your Essential Companion to the Fastest Moving Industry in the World

Innovation vs Tradition: Is the Industry Its Own Worst Enemy?

Posted on January 9, 2025 by Augmenting Advertising

The recent uproar surrounding Jaguar’s brand refresh has been astonishing. What began as a teaser of a new brand identity quickly spiralled into a feeding frenzy of criticism.

Tags: Marketing

How To Get Hyperpersonal Without Overstepping Boundaries

Posted on January 8, 2025 by Augmenting Advertising

Hyper-personalisation should exist to enhance the user experience, but brands need to be wary of how close they are to crossing the line.

Tags: Marketing

The New Value Exchange Depends on Data Collaboration

Posted on January 8, 2025 by Augmenting Advertising

Companies that embrace privacy-forward data collaboration will gain a competitive edge, while consumers will be more inclined to share data with brands they trust.

Tags: Data

The State of Play in Customer Loyalty

Posted on January 7, 2025 by Augmenting Advertising

The future of customer loyalty is about creating meaningful, personalised connections that anticipate and fulfil customer needs in real-time.

Tags: Marketing

The Good, the Bad, and the Possible of GenAI for Video Advertising Heading into the New Year

Posted on January 7, 2025 by Augmenting Advertising

Going forward into 2025, advertisers won’t care whether a piece of content appears on YouTube, Netflix, Hulu or Prime, as long as they can access and take advantage of a video’s data.

Tags: AI

The Role of Curation in Building Trust in Digital Advertising

Posted on January 6, 2025 by Augmenting Advertising

By embracing a purist approach to curation, agencies can optimize their media spending, foster trust with their partners, and ultimately drive better client outcomes.

Tags: Tech

3 Key Ways RCS Can Transform Text-Message Marketing

Posted on January 6, 2025 by Augmenting Advertising

These are just some of the dynamic ways that RCS will level-up text message marketing. Start strategizing how you can leverage the benefits of RCS in your marketing program.

Tags: Tech

Meet the All-New Kellogg’s Cornelius the Cockerel

Posted on December 18, 2024 by Augmenting Advertising

Remember Cornelius, the Kellogg’s Corn Flakes mascot? Here in the United States, the character was created at Chicago ad agency Leo Burnett and made his debut on cereal boxes in 1957. “Corny,” as the character was nicknamed, was illustrated with a green body, red comb, yellow beak and a whole lot of personality.

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Precision Marketing in the Era of Precision Medicine

Posted on December 12, 2024 by Augmenting Advertising

As you plan for 2025 and beyond, ask yourself: could our marketing work harder? It’s time to try something different. After all, healthcare marketing doesn’t have to be mediocre; it’s only mediocre if we allow it to be.

Tags: Marketing

2025 Will be a Banner Year

Posted on December 12, 2024 by Augmenting Advertising

2025 promises to be a pivotal year for the marketing industry. By addressing these challenges head-on and leveraging the tools at their disposal, marketers have a unique opportunity to shape the future of advertising in a way that drives real impact. The question is, will they rise to the occasion?

Tags: Streaming