Augmenting Advertising

If charities are to continue to garner the donations needed to further the causes they champion, a new approach to brand suitability is vital.

Performance marketers, relying on this shaky foundation, often over-credit mobile and desktop environments because their identity resolution seems “perfect,” while under-crediting CTV or larger screens, where device matching is weaker.

Asking these five questions and taking relevant actions will go a long way to ensuring you deliver effective marketing that drives business growth over the long term.

By building a memorable brand, B2B businesses can wean themselves off a relentless focus on ROI, and instead build successful relationships with customers and prospects in new, exciting and efficient ways, building long-term value.

Let a fluent device unlock entertainment and creative effectiveness for your brand by pairing a lovable character with engaging narratives, humor, and cultural references. Once your star is born, you won’t look back.