Augmenting Advertising – Page 37 – Your Essential Companion to the Fastest Moving Industry in the World

Sports Transition to Streaming Brings Linear Reckoning Closer

Posted on November 7, 2024 by Augmenting Advertising

It will be good for media companies that win and maintain their sports rights and embrace the positives of streaming.

Reaching Sports Fans as Easy as Looking At the Second Option

Posted on November 7, 2024 by Augmenting Advertising

As advertisers gear up for the start of a new season of the NBA, NHL, they should explore all of their options to find the right fit for their audiences and their products. The types of fans are expanding as are the ways to reach them. Mapping out a smart targeting strategy is the best way to maximize spend.

Tags: Entertainment

How Companies Can Ease the Tension Between Marketing and Cybersecurity

Posted on November 6, 2024 by Augmenting Advertising

Bridging the gap between marketing and security is possible and necessary in today’s digital landscape.

Tags: Tech

Aldi UK’s Kevin the Carrot Becomes a Spy In Disguise To Save Christmas

Posted on November 6, 2024 by Augmenting Advertising

Aldi UK’s much-anticipated 2024 Christmas campaign officially premiered on November 4th to the delight of Aldi shoppers everywhere.

Tags:

Which Brand Mascot Should Be a “Hot Ones” Guest? The Ad Industry Has 5 Suggestions

Posted on October 31, 2024 by Augmenting Advertising

Did you catch Progressive’s Dr. Rick on the hit YouTube series “Hot Ones?” The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.

Tags:

Let’s Commit to Making Social Better—and Building Purposeful Brands in the Process

Posted on October 30, 2024 by Augmenting Advertising

We believe that brands, platforms and agencies all play a part in shaping the future of social media—that brands can help steer social media towards a more positive, authentic future is the driving force behind our work.

Tags: Marketing

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

Posted on October 29, 2024 by Augmenting Advertising

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Tags: Marketing

Is ‘Emily in Paris’ Fostering a Generation of Marketers Who Don’t Value Data?

Posted on October 29, 2024 by Augmenting Advertising

As I wrap up my season 4 viewing and start to dream of season 5, my ask to Netflix is to give a little screen time to some of the unnamed number-crunching-data-loving associates at Agence Grateau. Data people are some of the best people.

Tags: Marketing

How Do Travel Bookings Create Opportunities for Non-Travel-Related Brands?

Posted on October 29, 2024 by Augmenting Advertising

Ultimately, brands beyond the travel sector can tap into the thriving market by aligning with key moments in the travel experience.

Tags: Travel

The Robots are Coming! The Robots are Coming!

Posted on October 28, 2024 by Augmenting Advertising

The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.

Tags: AI