By building unshakable pillars of stability, transparency, and humanity, we create a clear path to achieving a win-win-win for our industry and leaving behind a legacy we can all be proud of and excited about.
Tags: Culture
Identity: The Current Challenge for CTV Advertising
Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare
While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.
Tags: Marketing
Why Data Collaboration Will Spell Marketing Success This Festive Shopping Season
For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to Christmas and beyond.
Tags: Data
Advertising Week Q&A – Mike Hall, Head of Retention, Medialab Group
Interview: Kinective Media by United Airlines- The Traveler Media Network
Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.
Tags: Retail