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Savvy campaigns and brands understand that not every trend or social reference is for them. Effectively engaging with social culture isn’t about chasing the latest viral sensation; it’s about identifying conversations where your brand can contribute meaningfully and authentically.
If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.
Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his role, the challenges facing advertisers, and AI’s role in it all. By R. Larsson, Advertising Week Why did you join Greenbids and what sets the company apart from others in the space? Greenbids was the perfect opportunity to combine two…
People want brands with personality because they are craving the real and the human. In the increasingly technological age, our humanness is the antidote and people feel that. Let your humanness shine through, maximally.
Leading AdTech vendors have also branched out into gaming, offering everything advertisers are used to from other digital advertising channels, from fraud prevention, viewability, and enhanced targeting to attention, attribution, and brand lift studies.
Yellow and Green are in a new BBDO New York campaign crossing over into the Snickers universe. Across the pond, Red is partnering with smart home security manufacturer Ring UK and Ireland to activate Halloween mode in your Ring doorbell.