While there’s different ways to implement real-money rewards into games, apps or directly with adtech products, the core concept is always the same: implement a revenue share into anything that generates revenue.
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More Than a Game: Why More Olympic-Style Moments and Movements Are Mission Critical for Global Brands
The Monster Cereals Icons Have Pets: This Is Why Count Chocula’s Isn’t a Bat
Every day is Halloween when you’re a fan of the General Mills Monster Cereals and their respective mascots. Around May 2024, exciting news began to circulate online in this niche breakfast cereal community.
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Mikey’s Back — And The Spokeskid Still Likes Life Cereal
Remember Life Cereal’s Mikey? The spokeskid’s back at the breakfast table in a new commercial that introduces the ad icon, and the Quaker-owned cereal brand, to the next generation.
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Enterprises vs. SMBs: Important Distinctions in the B2B Buyer’s Journey
Ultimately, having access to high-quality buyer data will make or break success in today’s B2B marketing landscape. Data-driven segmentation is key. If your organization is marketing to enterprises in the same way that it markets to SMBs, there’s a good chance you’re missing the mark on both sides.
Tags: SMB
What Does the Privacy-Conscious Future Look Like for CTV?
Combating Content Clutter: Navigating Information Overload for Engaging Experiences
Marketers continue to face the daunting challenge of content overload in today’s generative-AI fueled digital environment. To address this, it is crucial for organizations to establish a single source of truth, ensuring data accuracy and consistency across all marketing channels.
Tags: Tech
GPO Vallas Rolls into the U.S. with SOMO, NYC’s Largest Car Top Ad Network, led by Jamie Lowe
Unlocking the Magic: Revitalizing Theme Park Enchantment Through Experiential Marketing
The Impact of Keyword Blocking: How Advertisers Missed Out During the Paris Olympics
Advertisers who embrace these advanced solutions will not only protect their brand but also maximize their reach and impact in an increasingly complex digital landscape. The Olympics, with its global audience and high engagement, highlights the need for this shift more than ever.
Tags: Tech