Augmenting Advertising – Page 54 – Your Essential Companion to the Fastest Moving Industry in the World

AI Will Give Us Back Creativity

Posted on July 3, 2024 by Augmenting Advertising

What will the future look like? Ask AI, but ask the right questions, and check the answers, if you have a vision of what the world could know, share and dream.

Tags: AI

The Impact of AI-Powered Chatbots on Customer Service and Marketing Communication

Posted on July 3, 2024 by Augmenting Advertising

Many experts and business owners see AI as the future, and chatbots are just one of the technological resources many people are using to expand their digital reach, increase accessibility, and boost profits.

Tags: AI

Cannes Lions 2024: A Convergence of Innovation, Sustainability, and Creativity

Posted on July 2, 2024 by Augmenting Advertising

Overall, Cannes Lions 2024 highlighted a dynamic interplay between sustainability, AI, media evolution, and creative excellence. The festival served as a platform for industry leaders to discuss and showcase how innovation and responsible practices can drive meaningful change and positive impact in the industry.

Tags: Marketing

How Publishers Can Unlock the Full Revenue Potential of Political Advertising

Posted on July 2, 2024 by Augmenting Advertising

Poised to become one of the fastest-growing sectors in advertising, U.S. political ad spending is expected to reach more than $12 billion in 2024. For publishers, that’s too large of an opportunity to miss.

Tags: Data

Cannes Lions 2024: Ad-Tech Industry Leaders Give Their Take

Posted on July 1, 2024 by Augmenting Advertising

Cannes Lions 2024 reflected an industry that has progressed from talk to action when it comes to AI, cookies and commerce media. Elsewhere, chat on the French Riviera turned to the rise of CTV and the need to work harder than ever to gain consumer trust.

Tags: Marketing

How AI is Reshaping the Communications Ecosystem: Insights from Converge at Cannes

Posted on July 1, 2024 by Augmenting Advertising

During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.

Tags: AI

Influencer Marketing – The New Multiplier

Posted on July 1, 2024 by Augmenting Advertising

The concept of a channel multiplier effect in itself, isn’t a new one. Both client and agency side, we know that different channels can support and enhance the performance of each other.

Tags: Marketing

From Court to Culture: How The “Caitlin Clark Effect” Identifies Sports Marketing Strategies for Gen Z Audiences

Posted on July 1, 2024 by Augmenting Advertising

If we’ve learned anything about ‘Clarkonomics’ or ‘The Clark Effect’, it’s how Gen Z audiences don’t need traditional ‘attracting’ methods, and modern athletes are carving out big business by themselves.

Tags:

A Tale of Two Journeys: How Travel and Luxury Partnership Marketers Have Fared in Tough Economic Waters

Posted on June 27, 2024 by Augmenting Advertising

As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.

Tags: Retail Travel

Mastering the Experience Economy: Three Essential Attributes for Success

Posted on June 27, 2024 by Augmenting Advertising

In this dynamic era of the Experience Economy, where empathy, immersion, and memorable interactions reign supreme, businesses have a unique opportunity to create lasting connections with their customers.

Tags: Marketing