Augmenting Advertising – Page 6 – Your Essential Companion to the Fastest Moving Industry in the World

Striking the Balance Between Automation and Control in Marketing

Posted on June 9, 2025July 7, 2025 by Augmenting Advertising

Q&A with José Antonio Martínez Aguilar (JAMA), Global CEO of Making Science

Tags: Tech

Empowering the Creator Economy Through AI: The Ethical Imperative for 2025

Posted on June 6, 2025July 7, 2025 by Augmenting Advertising

Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.

Tags: AI

When the Boom Hits: Smart Moves for Small Business Owners Navigating Sudden Growth

Posted on June 5, 2025July 7, 2025 by Augmenting Advertising

Scaling a small business isn’t about just keeping up—it’s about recalibrating everything on the fly, without losing what made your brand matter in the first place.

Tags: Tech

The Great Ad Spend Pullback: Insights and Survival Tactics for Marketers

Posted on June 4, 2025July 7, 2025 by Augmenting Advertising

The current economic uncertainty presents brave brands with a golden opportunity to stand out from the crowd.

Tags: Retail

How Emotional Intelligence Helps Marketers Break out of Their Bias Bubbles

Posted on June 4, 2025July 7, 2025 by Augmenting Advertising

Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.

Tags: Brands + Marketers

What Shakespeare Can Teach Us About Data Storytelling

Posted on June 4, 2025July 7, 2025 by Augmenting Advertising

By embracing this role and the principles of data storytelling, we can create more impactful, persuasive, and memorable campaigns.

Tags: Data Storytelling + Media

Designing with Dignity: Rethinking Ethics in the Digital Age – Part 2

Posted on June 3, 2025July 7, 2025 by Augmenting Advertising

When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.

Tags: Brands + Marketers

Bringing Women’s Health to the Forefront: From Personal Struggles to Industry Shifts

Posted on June 3, 2025July 7, 2025 by Augmenting Advertising

On this International Day of Women’s Health, we’re not just acknowledging the challenges – we’re spotlighting the voices of women who are transforming their experiences into action to change the future of the workforce.

Tags: Culture

From Curious to Committed: What Turning Casual Fans into Champions Means for Brands

Posted on June 3, 2025July 7, 2025 by Augmenting Advertising

By tapping into emotions of ‘play’ ‘pleasure-seeking’ ‘belonging’ and significantly we have the opportunity to shift these fans to the ‘passionate’ end of the scale, which will ultimately provide a more substantial commercial opportunity.

Tags: Gaming & Esports