Augmenting Advertising – Page 65 – Your Essential Companion to the Fastest Moving Industry in the World

Leading in a Changing World: A Vision for the Future of Leadership

Posted on April 16, 2024 by Augmenting Advertising

Embracing diversity can have transformative power in the workplace, allowing people to be more seen, more supported, and more heard.

Tags: Culture

Cookies, CTV, and Consent: Key Talking Points for the Ad Industry in Q1 2024

Posted on April 16, 2024 by Augmenting Advertising

As the space – and the technology that supports it – continues to emerge and evolve, marketers must keep in mind one thing before deciding whether to embrace any change: their customers.

Tags: Tech

Bah Humbug! Has Seasonal Marketing Become ‘Too Much’?

Posted on April 16, 2024 by Augmenting Advertising

Instead of following the crowd, it would be refreshing if a retailer dedicated that valuable seasonal aisle shelf space to support independent brands, startups, and local businesses.

Tags: Retail

Cookieless Age? More Like the Contextual Renaissance

Posted on April 15, 2024 by Augmenting Advertising

It’s imperative for advertisers still looking for a post-cookie solution in 2024 to proactively adapt their strategies to feature contextual more centrally.

Tags: Tech

Making the Outdoors More Diverse – How Brands Can Be Part of the Solution

Posted on April 15, 2024 by Augmenting Advertising

If the world is to preserve its wonderful natural heritage, driving diversity in the outdoors is non-negotiable for all of our wellbeings.

Tags: Culture

How Can We Ensure Generative AI Doesn’t Become Another Race to the Bottom?

Posted on April 12, 2024 by Augmenting Advertising

Measuring the impact of Generative AI is crucial. It’s not enough to produce content en masse; we need to understand how this content influences consumer perceptions.

Tags: AI

Why Data-Driven Donor Comms Is the Ace in the Fundraising Pack

Posted on April 12, 2024 by Augmenting Advertising

Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch.

Tags: Data

New Insights from Freelancers and Companies on Effective Marketing Collaboration

Posted on April 11, 2024 by Augmenting Advertising

By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest…

Tags: Data

How to Elevate the Role of CMO

Posted on April 11, 2024 by Augmenting Advertising

By demonstrating how brand strategy contributes to business success, CMOs can align their goals with those of the CEO, becoming indispensable allies in driving market relevance and resilience.

Tags: Marketing

ReachTV Teams Up with Bill Rancic to Launch Original Business Series ‘Dollar Bill'”

Posted on April 10, 2024 by Augmenting Advertising

Scheduled for launch later this year exclusively on ReachTV, “Dollar Bill” will be hosted by Rancic, who will draw from his extensive experience as a restaurateur and real estate mogul to offer insights into running a successful business portfolio.

Tags: Streaming