Augmenting Advertising

By Ainsley Lawrence Advertising is a dynamic field, and your clients reflect that. When building long-standing relationships with advertising clients, you must work on fostering communication styles that are strong and adaptive. This will allow you to evolve with the changing market and nurture long-lasting client relationships. It’s important to take stock of how you…

Thinking creatively about how your business intersects with or shares the spirit of another is part of what makes joining forces such an intriguing opportunity.

The quest to achieve greater governance, efficiency and transparency is prompting advertisers to bring media operations in-house, and the good news is that now they have the tools to do so thanks to cloud technologies.

Many brands think they know how their agency partners work, and often equate more team members recruited for their account as an advantage to their business. However, this isn’t always the case.