Augmenting Advertising

Loyalty is fundamental to any brand’s performance, if done right. Here are some rules or tricks, which may help you step up your game.

No business wants to face a crisis, but something will inevitably go wrong. In these situations, it is better to be prepared than caught off-guard, hence the importance of establishing a crisis response plan.

Many celebrities bring unique business acumen and a willingness to roll up their sleeves and partner beyond the terms of their contracts, making them value-add business partners beyond their household names.