Augmenting Advertising – Page 79 – Your Essential Companion to the Fastest Moving Industry in the World

Leveraging the Magic of Pop-ups in 2024

Posted on January 10, 2024 by Augmenting Advertising

This is the cutting edge of experiential marketing in 2024, and there’s no reason your business can’t get in on the action.

Tags: Retail

How to End Measurement Myopia and Refocus on Core Business Objectives

Posted on January 10, 2024 by Augmenting Advertising

Here’s how to break free of channel-specific marketing measurement and realign with core business goals.

Tags: Marketing

The Future of Link Building: Emerging Trends Paving the Way for Success

Posted on January 9, 2024 by Augmenting Advertising

We are in the era of AI link building. It’s like giving your link building strategy a high-tech makeover. It’s smarter, sharper, and a heck of a lot more sophisticated. It goes beyond just finding links and focuses on finding the perfect links.

Tags: AI SMB

Scale, Social & AI: Sonic Branding in 2024

Posted on January 9, 2024 by Augmenting Advertising

As sonic branding has become more recognized for its strengths, we no longer need to start with defining what sonic branding is and its potential to flex across a brand’s entire ecosystem.

Tags: AI Media & Stories

The Call for Sustainability: Ad Tech’s Journey to Net-Zero Emissions

Posted on January 8, 2024 by Augmenting Advertising

Should your company embark on a path to Net-Zero? My answer is an emphatic yes.

Tags: Culture

Over 800% Increase in Junk Sites, But What Can Advertisers Do?

Posted on January 8, 2024 by Augmenting Advertising

While the emergence of AI as an integral part of marketing comes with many positives, this has also led to a significant growth in so-called “junk sites,” with the technology making it easier for fraudsters to make money through illegitimate titles.

Tags: AI

5 Brand Experience Fails (and How to Avoid Them)

Posted on January 8, 2024 by Augmenting Advertising

In experiential marketing, the ‘brand’ retains significant importance, possibly more than ever. But, our perception of what constitutes a brand is changing.

Tags: Marketing

It’s Time to Change How We Buy TV Ads

Posted on January 5, 2024 by Augmenting Advertising

The time has come for advertisers to shed the shackles of outdated metrics and embrace a future where every advertising dollar spent can be directly linked to tangible outcomes.

Tags: Streaming

A Brighter Future for Video Advertising Vs. Search

Posted on January 5, 2024 by Augmenting Advertising

2024 is a year where these innovations in video will deliver the initial seed of growth that could overtake search in the next 5 years. If your brand is looking to prepare for the future, you should be gathering insights and testing these new formats now.

Tags: Streaming