Augmenting Advertising

Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.

Planning around propensity, not persona, means the messaging is more relevant and consistent from the very top of the funnel to the bottom. Not brand or performance – just marketing, executed with purpose.

The tired consumer isn’t unreachable. Reach them with a tangible shift towards respect and understanding. If you can be that kind of brand, you’ll matter—now and long after the headlines shift.

Push forward, stay aggressive but flexible and always know the sun will rise tomorrow, even if ROAS doesn’t.

We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.

Automation has opened up incredible possibilities for marketing teams. But with great power comes great risk of sounding like every other brand in the feed.

Brand safety isn’t just about protecting your reputation—it’s about empowering your brand to thrive, innovate, and lead with confidence.