In my more than thirty years of working in Public Relations, it’s become common to work with clients who, despite the fact that they are hiring me, really do not know what I do.
Tags: Media & Stories
The Future of Data Driven Marketing Decisions
Why Data Collaboration Is the Next Frontier for Streaming
Data collaboration, when executed effectively, unlocks revenue growth through partnerships and data interoperability across various departments within the business.
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What You Need to Know About Consumers in 2024
TV Unboxed: How to Unleash the True Potential of TV in 2024
How Can Advertisers Effectively Use Current Technology to Tap Into Nostalgia
If nostalgia makes sense for your audience, brand, and campaign, the final step is to be conscious of what wasn’t great about the era or moment you’re tapping into, as well as what was.
Tags: Media & Stories
The Spark: How Nyssa Is Changing the Conversation Around Women’s Health
When More Becomes Less: Debunking the Advertising Wear-out Fallacy
It’s Time to Save the World: One Pixel at a Time
Evolving from user-centricity to humanity-centricity in our design processes is imperative for a sustainable future.
Tags: Media & Stories