Consumers who feel valued are more inclined to join meaningful, viable communities and become brand champions among their personal connections.
Tags: AI
AI May Be Imperfect, But There Are Staggering Consequences of Turning a Blind Eye
Advertisers’ Trust in Google Goes Dark: What’s Next?
The Renaissance of Targeted Advertising
5 Stats to Know in Building an Elite Global Affiliate Program
Those looking to expand should undertake the initiative as much more than a side project; it will require extensive regional research, strategic prioritization of the partnerships and geos that will help you get traction, and an understanding of the privacy landscape to carve a piece of the growing global affiliate revenue pie.
Tags: SMB
Group Black: A Journey of Gratitude and Challenges
Mad, Bad and Dangerous to Know
Businesses are being forced – by their customers, by their governments, by their shareholders – to invest in sustainability, to reduce emissions and inequalities. This system change is only going in one direction, with pressure groups and punchy start-ups pointing the way that individual consumer and employment choices will follow.
Tags: Culture