AI

We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.

The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.

Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?

We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.

As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.

The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.

Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.

AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.

As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.