AI

Creativity is fueled by the human spirit, emotion and experience. While AI can bring scale and efficiency to our creative endeavors, real connections are based on the human that guides them.

It’s important for marketers to understand that a future devoid of identity is upon us.

Now, more than ever, brands can get closer to what employees want; using personalised tech as their lever into talent retention and supercharged productivity for tomorrow’s world of work.

Ultimately, AI-powered insights are about driving performance for brands, and there’s never been a better time to take advantage of these capabilities.

As with any innovation, there will be bad actors, but it’s up to governments to work to ensure that the number of those is kept at a minimum.

For marketers looking to capture the next frontier of creativity and effectiveness, it’s not about choosing to use AI or enter into the metaverse, it’s about dancing with these technologies and imagining new worlds where there’s no boundary on what’s possible.

The combination of different AI technologies will give marketers the opportunity to truly increase the effectiveness of their campaigns and drive consumer attention.