AI

Coupling innovative technology such as image streaming with contextual targeting can achieve the relevant, brand-safe placements brands dream of.

With AI, advertisers can spend much less time creating pictures and texts for the ad, personalize ad content, and target audiences based on their behavior, interests, and demographics, resulting in higher engagement and conversions.

You can’t stop progress in terms of technology. But if you’re selling a human experience, you can’t pretend that a robot is doing that.

As a data driven marketer – who is also human – with human teams on the job — you have to recognize the inconsistencies and flaws in human decision making and then think, “OK, how can I build AI & data into my decision making process”?

With advertisers increasingly vying for consumer attention in a saturated market, finding a competitive advantage is essential for brands to stand out from the crowd. 

By implementing robust data privacy and security measures brands can make the most of this rapidly evolving AI landscape.

AI is often just a baseline to get you started. The real value still comes from sharing your story and connecting with your audience.