AI

In the midst of all the uncertainty brands and their partners are bracing for in the digital ad ecosystem, one sure thing is that navigating the space will only become more complex.

A whole new marketing genre has emerged, which has helped brands and businesses reach more people more accurately, and arguably less intrusively.

AI-generated images are customizable, cost-effective, and hyper-targeted, making them a must-have tool in your marketing arsenal.

AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights.

We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.

Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.

AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.