AI

AI has transformed our industry, enabling us to create more targeted campaigns, automate routine tasks, and gain deeper insights.

We shouldn’t be dismissive of where AI will go. Time savings, manual labor – it’s great that AI will help us with these things.

Marketers need to take steps today to ensure that the solutions they are offering are high-quality and not reinforcing bias or inequity.

AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing.

Here are three innovations that could reshape next year’s Super Bowl ads

A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools.

A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency

In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023.