AI

Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.

As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.

For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.

We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.

Ultimately, AI has brought about a revolution in how advertising is created and delivered.  It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable. 

The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.

In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.

The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.

In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.