AI

Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.

AI is rewriting how marketing work gets done. But unless we think critically about who benefits, we risk reinforcing old inequalities with new technology.

We are no longer at the beginning of the AI journey. We are in the development phase. AI is being integrated into the foundation of every modern business, improving how work gets done and value gets created.

AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.

There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.

Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.

As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.

For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.

We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.

Ultimately, AI has brought about a revolution in how advertising is created and delivered.  It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.