AI

The future of music in the age of AI remains uncertain, but one thing is clear: the human element will always be essential.

When it comes to GenAI, companies need to be clear about their return on intent and return on investment.

More than a strategy, AI search is a powerful tool that opens up new upper-funnel opportunities for brands.

The products we use, support, and integrate into our lives will shape the AI landscape. Staying engaged, experimenting, and actively implementing AI isn’t just an opportunity—it’s the only way to ensure we’re not left behind.

Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.

Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.

Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.

To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.

Energy CMOs who embrace AI today will redefine customer relationships, optimize marketing efficiency, and build trust in an increasingly complex landscape. The ones who lead this shift won’t just see better marketing results — they’ll help shape the future of the energy industry itself.

One of the most powerful ways to build trust is to design with empathy. AI systems should be designed to reflect empathy and understanding of consumer needs.