AI

Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.

Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.

To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.

Energy CMOs who embrace AI today will redefine customer relationships, optimize marketing efficiency, and build trust in an increasingly complex landscape. The ones who lead this shift won’t just see better marketing results — they’ll help shape the future of the energy industry itself.

One of the most powerful ways to build trust is to design with empathy. AI systems should be designed to reflect empathy and understanding of consumer needs.

The future of advertising lies in embracing technology without losing the human element, finding creativity within constraints, and combining precision and empathy.

There is no time to waste to manage the potential risk of the “RFK factor”.  The time to prepare for this C-Suite level risk is now.

While some not so great applications of GenAI have emerged over the last twelve months, we shouldn’t let those detract from fundamentally changing how we aspire to reach audiences in the future.

Now is definitely the time to tap into AI technology to optimize marketing performance. And it makes sense to look beyond the leading platforms to find the AI-powered solutions that most effectively enable growing your business.

Ultimately, the real magic of marketing is found in the relationships we build and the narratives we craft, and there’s nothing more human than that.