AI

Marketers are used to constantly moving goalposts, but the big tech age has upped the ante significantly. Thriving in the AI-fuelled normal is going to require a seemingly contradictory mix of going with — and against — the crowd.

The learning? Get a feel for where you can and where you can’t trust AI tools to help with your job. The more you use the tools, the easier you’ll find it.

The future of advertising is bright, driven by the collaborative potential of AI and human creativity. As the industry evolves, those who embrace AI will lead the way, setting new standards and having the best shot at achieving remarkable success.

AI can look at everything a consumer has ever done, said, and read online and use that data to make them feel closer to the AI to earn trust. This level of insight can be incredibly helpful for consumers who enjoy receiving personalized recommendations for products and services. But it’s not all sunshine and rainbows.

The challenge of deepfakes is multifaceted, therefore requiring a proactive and similarly multifaceted response from brands.

By focusing on quality content your brand can emerge as an industry leader. Strategic Anti-PR initiatives play a crucial role here, propelling brands into industry-specific media and forums and challenging the status-quo.

What will the future look like? Ask AI, but ask the right questions, and check the answers, if you have a vision of what the world could know, share and dream.

Many experts and business owners see AI as the future, and chatbots are just one of the technological resources many people are using to expand their digital reach, increase accessibility, and boost profits.

During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.

This isn’t an article bashing AI; the technology undeniably offers remarkable marketing and customer experience capabilities.