AI

By focusing on quality content your brand can emerge as an industry leader. Strategic Anti-PR initiatives play a crucial role here, propelling brands into industry-specific media and forums and challenging the status-quo.

What will the future look like? Ask AI, but ask the right questions, and check the answers, if you have a vision of what the world could know, share and dream.

Many experts and business owners see AI as the future, and chatbots are just one of the technological resources many people are using to expand their digital reach, increase accessibility, and boost profits.

During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.

This isn’t an article bashing AI; the technology undeniably offers remarkable marketing and customer experience capabilities.

The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.

The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.

With Google once again announcing a delay in the demise of cookies, now until 2025, it’s tempting to think the cookie-less future will never come.

Ultimately, marketers should embrace the change; GenAI technology is opening more doors than it is closing.