AI

The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.

The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.

With Google once again announcing a delay in the demise of cookies, now until 2025, it’s tempting to think the cookie-less future will never come.

Ultimately, marketers should embrace the change; GenAI technology is opening more doors than it is closing.

By aligning the consumer media market with the advertising market on the imperative of a better UX, AI will drive a flight to quality — not the much-decried diminution of it.

Marketers don’t need to close their doors. They need to prepare for another strategic pivot to deliver the best results for their customers.

There’s so much talk about generative AI. How it is transforming every aspect of our lives, the industries we work in, the jobs we do. In some cases, this is an over-exaggeration. 

Building a brand in the digital age is a multifaceted endeavor that intertwines purpose, customer experience, consistency, and personalization.