AI

By aligning the consumer media market with the advertising market on the imperative of a better UX, AI will drive a flight to quality — not the much-decried diminution of it.

Marketers don’t need to close their doors. They need to prepare for another strategic pivot to deliver the best results for their customers.

There’s so much talk about generative AI. How it is transforming every aspect of our lives, the industries we work in, the jobs we do. In some cases, this is an over-exaggeration. 

Building a brand in the digital age is a multifaceted endeavor that intertwines purpose, customer experience, consistency, and personalization.

A reductive view of the modern CMO’s ‘To Do’ list will identify two particular areas of focus.

While it may be tempting, this is not the time for brands and agencies to rush their adoption of AI tools for the purposes of creative personalization.

No process alone builds a great brand or tells a great story. These companies may seem more essential than inspirational right now, but no brands touch humanity more.

The true measure of AI maturity lies not in achieving a universal standard but in how effectively AI is integrated to solve real-world problems and create value in your specific context.

Used ethically, AI has the potential to actually enhance the authenticity of marketing campaigns by helping marketers identify HI in the wild.