Brands + Marketers

Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.

The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.

By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to Monaco and eventually settling in Cannes in the early 1980s, the festival has since become the industry’s most prestigious celebration of…

Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.

The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.

Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.

We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.

It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.

Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.

As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.