Brands + Marketers

Lasting impact comes from seeing customers as individuals and designing experiences that reflect how they actually engage. That’s how brands stay in tune—and stay in business.

When internal marketing teams have access to platforms that can concept, launch and optimize campaigns in real time, the question becomes: what value is the agency adding?

Brands that lead with clarity and courage will win the next decade. Not because it’s trendy. Because it’s true.

The sentiment at Cannes was one of grounded optimism. There’s growing alignment around the need for outcomes, better measurement, and AI integration.

Let’s focus on what matters: insights fueled by data, strategy that responds to human needs, creative that connects emotionally, and measurement that proves we are on the right path.

The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.

By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched in Venice, guided by a simple yet powerful mission: to champion creativity, communication, and brand storytelling. After moving to Monaco and eventually settling in Cannes in the early 1980s, the festival has since become the industry’s most prestigious celebration of…

Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.

The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.

Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.