Brands + Marketers

We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.

It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.

Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.

As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.

Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.

You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.

Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.

When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.