Pointing to surprisingly fair weather, the IPA Bellwether report has revealed better-than-expected results for Q4 and potential cause for temporary celebration, despite ongoing economic uncertainty.
Downturns are painful on many levels, but in some ways, they provide opportunities. There’s less competition in advertising as marketers hold back, which makes it easier for brands willing to market to stand out.
At year-end, we’ll look back to see how accurate our soothsaying was. We’ll measure our hits and misses and then, as always, make a new set of predictions for 2024.
Now is not the time to hit the snooze button on your PR and communications efforts, but to invest time and effort into crystallizing your company’s story and fortifying its reputation in the marketplace.
To boost your brand in the first quarter of the year, consider partnering with content creators who are active and have an understanding of the wellness goals of your audience.
A focus on autonomy and collective ownership allows employees to belong to and own their role far more intrinsically than they could in an over-engineered hierarchy.