Culture

By remaining vigilant and demonstrating that brands understand their customers’ concerns, companies stand to build meaningful, loyal relationships.

By deeply understanding our audiences first, we can meet users with the right message at the right time, empowering both us and our advertising partners to make a difference in their health and wellness journeys.

While the economy and consumer confidence continue to fluctuate, retailers can still win this upcoming holiday season.

Dealing with bias requires examining your assumptions and the assumptions of other professionals’ work for a brand or entity’s communication.

Unfortunately, 2022 is throwing retailers another curveball. Rising inflation and accompanying monetary policies have ushered in profound economic uncertainty.

The dedicated, undistracted and undiluted resource provided by an independent business transformation team can fix your problems, regardless of their nature.

Advertising Week caught up with Raconteur CEO Will Brookes to discuss how marketing shifts during recession, what to invest in should a recession happen, and the tone of voice brands should be using when times are tough.

The more products you sell to a home, the more loyal it is and the harder it is for that home to switch—in large part out of habit and convenience.

Across skincare, beauty, and broader health & wellness, audiences want information they can trust. But all too often, they get a skewed version of reality from social media, or encounter misinformation in online resources.