Culture

In conclusion, just like the teams competing in Qatar, advertisers need to be on top of all of the tactics available.

Can you feel the rumblings of excitement? The slow burn of anticipation? That’s the feeling around the world of soccer fans getting ready for the World Cup this November.

While consumers clearly care about sustainability practices by the brands in which they do business, there is a disconnect between brand actions and consumer understanding.

In a recent presentation of the 2022 Agency DEI report, an attendee literally referred to me as a unicorn. I love unicorns, but seriously?

If managed correctly, drops offer a way of tapping into your existing customer base and driving repeat revenue by building a sense of excitement and exclusivity.

For health and wellness brands and marketers today, the importance of cultural competency in reaching audiences can’t be overstated.

As one of the first generations to make the switch from an offline to an online world, the same old tactics don’t apply.

Consumers 50+ are a must-win demographic that can represent significant bottom-line value to any real estate or home products or service marketer.

Linear and traditional media have a chance to use channels such as TikTok and others to enrich a story and create interactivity by using the platform in more dynamic ways.