Culture

Advertising which tells real, inclusive stories well will always have a solid chance of going that extra mile and winning a “diversity dividend” too.

As brands prioritize diversity and inclusion, they need to ensure intent and education converts to action.

Take these steps to start thinking and acting like a trusted leader

From prioritising privacy, value, and visibility, to the nature of the event itself, DMEXCO attendees weigh in on which trends and opportunities caught their attention. 

All to say that now’s the time for more advertisers to step up to the plate and bring female-focused stories forward.

There’s no doubt there are challenges ahead for traditional publishers. But they will always have an ace up their sleeves.

Looking ahead to the next decade, I know there will be a time when reinvention is needed again. And amidst the changing tides, I’ll be anchored by these foundational learnings.

Platforms need to adapt and change, allowing Gen Z to express itself freely without fear of being labeled or too rigidly placed within demographics.

Ultimately, if we focus on getting the basics right of delivering an amazing connected employee experience and continue to innovate we can solve for the future of talent, and impact our businesses in a positive way. 

Back to school shopping doesn’t need to be a stressful experience for consumers, as the capabilities of conversational ads streamline their purchase journey.