Culture

It’s time to laser focus on the voices who’re leading and igniting conversations that genuinely matter against brand and business goals – and set the right KPIs that support these.

Marketers that capture the loyalty of multicultural groups today will be well-positioned to grow with these audiences in the future.

There is no denying that the last two years of the pandemic put health at the forefront of everyone’s minds. And while the focus during those early days were myopically on understanding the physical symptoms and keeping our communities safe, we quickly saw consumers begin taking stock and note of their mental and emotional health,…

Excerpted from The Innovator’s Handbook: A Short Guide to Unleashing Your Creative Mindset.

Many consumers want brands for other reasons beyond just price-driven value, even as they juggle their budgets.

Bold thinking can unlock endless possibilities in the B2B space.

When you build a culture of understanding and acceptance, the prosperity will follow.

If you want your idea to thrive, it’s important to have an integrated process throughout the idea’s lifespan

As advertisers, it’s imperative to understand these shifts to better understand what’s coming next and to adapt our content and strategies appropriately.

Marketers need to change their way of thinking, shifting from a mindset of where is Gen Z to a mindset that reflects understanding the generation and the content they want to see.